{"title":"Asics","description":"\u003cp\u003eFrom running roots to street icons. ASICS combines Japanese sporting heritage with a design universe that has found its place in modern sneaker culture. Iconic GEL models, retro-inspired shapes and new colourways come together in sneakers where comfort and fashion go hand in hand.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e%%%\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eThe signature ASICS sneakers: Loved all over the world\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Japanese brand first saw the light of day already in 1949, when Kihachiro Onitsuka founded the brand in his home in the Japanese city of Kobe. Back then, the brand was called Onitsuka Co., Ltd and produced basketball shoes. In 1977, the brand changed its name to ASICS, and since then the story has really taken off. Today, ASICS is the world's biggest running brand, and it goes hand in hand perfectly with the brand's name. ASICS is an abbreviation for the Latin saying Anima Sana In Corpore Sano, which loosely translated into Danish means \"a healthy soul in a healthy body\".\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKihachiro Onitsuka had a great dream and passion to infiltrate the youth with a healthy and active lifestyle and thus enable them to contribute to society and the world. The active element is therefore a cornerstone of ASICS' DNA. It was also the legendary and famous basketball shoe “The OK Basketball Shoe,” which was the brand's very first product and the start of the brand's long journey, and to this day ASICS still designs shoes for the popular American sport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToday, ASICS is a recognized brand that many sneaker lovers all over the world swear by, and this is connected, among other things, to the high quality of the shoes. All ASICS shoes are of high quality and have a high durability, and this is because they are designed with a solid starting point in the classic models of running shoes that ASICS stands behind. Find boats \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/asics-dame\"\u003eASICS sneakers for women\u003c\/a\u003e and \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/asics-herre\"\u003eASICS sneakers for men\u003c\/a\u003e by BUTLER LOFTET.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eSpot ASICS shoes in the street scene\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhy change something that works? You don't do that at ASICS, and therefore you also know what to expect when you click a pair of shoes from ASICS home. The shoes are characterized, for example, by the characteristic striped signature on the side of the shoe, which takes the form of an abstract A.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the same way, the shoes are designed based on the foundation known from the classic running shoes, and therefore both quality and comfort are always top notch. This means that ASICS is not only a cool and trendy choice, but also a comfortable and practical choice. Not all brands succeed in being both practical and trendy like ASICS, and this is another perfect indicator of the brand's success. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt ASICS, they design shoes for both men and women, and in the vast majority of cases they are unisex models. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eHow to style sneakers from ASICS\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you own a pair of sneakers from ASICS, there is a high guarantee that they will not sit in the closet for very long and collect dust, because you can use your ASICS sneakers in virtually every imaginable context. The shoes are sporty, trendy and comfortable at the same time, which is why they are always a good choice, no matter what you need to do.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor example, style your ASICS sneakers with a pair of trendy tights, a chunky Knitwear and a net or shopper. If you want to spice up the look a little extra and give it more sporty vibes, you can throw a sports cap on top and possibly style your tights with a pair of high-fitting sports socks. Add some jewelry to cultivate the feminine counterpoint. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can also style your ASICS sneakers with a pair of denim jeans and a feminine sleeveless top. The sporty sneakers will contrast with the feminine top, and if you want to tone down the look a little or keep a little extra warmth, you can throw on an overshirt, a denim jacket or another light jacket as an outer layer. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can also style your sneakers from ASICS for a party or a night out. Take your favorite miniskirt out of the closet and style it with a pair of tights, either with or without a pattern. At the top, you can wear a cropped top, an oversized tee or a top, and then you can turn it up a little extra for jewelery and make-up. Bold red lips, for example, could stand in bold contrast to the sporty shoes. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHow are ASICS sneakers sized?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe have learned that ASICS sneakers run small in size. So if you are between 2 sizes, we would always recommend that you choose the larger one. A sneaker must fit perfectly on the foot. So if it feels like your feet are tight, or the shoe is chafing, you will never be happy with your new shoes. Therefore, it is important to choose the right size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAre ASICS wide? Overall, we would say that ASICS are completely normal - neither narrow nor wide. Everything depends of course on what your foot is like, but an ASICS shoe will fit the usual foot. That is why ASICS sneakers are as popular as they are. It is an effortless shoe, where the cool design fits perfectly with wonderful comfort. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eHow to care for your ASICS sneakers\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs with all sneakers, it's a good idea to take good care of them so you can use them season after season. The advantage of sneaks from the Japanese brand is that they are timeless classics that never really go out of fashion, and which you can therefore use year after year - if you take care of them properly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMake sure to clean your sneaks regularly. You can do this by wiping them over with a slightly damp cloth, while you should also clean them more thoroughly at regular intervals. Here you can use a brush for sneaks and a cleaning kit. Never throw your sneakers in the washing machine, as they can lose their shape and color, while the shoe's adhesives can also risk coming apart. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlso, make sure your ASICS shoes are completely dry before you pack them up or put them in the closet, as moisture can damage the shoes and result in bad odors, mold or fungus.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eASICS: A logo with symbolism\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are very few things, if any, that are left to chance when it comes to ASICS. This applies to both design and quality, but of course also the brand's logo. The brand's logo takes shape as an iconic emblem with a round and almost J-shaped shape. The logo was designed by Herb Lubalin in 1977, when the brand changed its name from Onitsuka Co., Ltd to ASICS, and there is a special symbolism attached to it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe logo must represent a sports field and a disc at the same time, while it must also symbolize the growth and progress a person experiences when they are engaged in sports and an active lifestyle. The great passion for and dedication to sport and the active lifestyle thus permeates the Japanese brand from the inside out.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eChoose from the many ASICS models\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWhich ASICS shoe should I choose? ASICS are recognized running shoes, but in recent years have become equally popular for their cool design and have become part of the street fashion scene. Therefore, the answer depends on what you will use the shoe for. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAtBUTLER LOFTET you will find the most popular ASICS models. Find e.g. \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/asics-gel-kayano\"\u003eGel Kayano\u003c\/a\u003eseries, \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/asics-gel-1130\"\u003eGel 1130\u003c\/a\u003eseries, \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/asics-ex89\"\u003eEX90\u003c\/a\u003e-the models and \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/asics-japan-s\"\u003eJapan S\u003c\/a\u003eseries. All models live up to ASICS' high standards in terms of high comfort and cool design. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat is the difference between ASICS shoes? you might be thinking. The obvious answer is of course that the design varies in relation to the model. The Gel Kayano series has the typical running shoe features when you just look at the shoe. Japan S-series, on the other hand, brings to mind the classic basketball shoe. Both models hold their own in the sports world, but with very different expressions. So which shoe you choose depends on which look you like best. All ASICS shoes are very comfortable, so you will never compromise on comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eASICS sneakers are known for being small in size, we therefore recommend that you go up a half to a full size. If in doubt, take a look at ours \u003ca href=\"https:\/\/butler-loftet.dk\/pages\/sizeguide-asics\"\u003esize guide for ASICS sneakers\u003c\/a\u003e. You are also more than welcome to contact us \u003ca href=\"https:\/\/butler-loftet.dk\/pages\/kontakt\"\u003ecustomer service\u003c\/a\u003e, if you have questions about a product, questions about your order, or something else entirely. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDidn't find what you were looking for? Dive into the selection of sneakers from the popular brands at BUTLER LOFTET; \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/salomon\" title=\"Salomon Sneakers\"\u003eSalomon sneakers\u003c\/a\u003e, \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/adidas-originals-sneakers\" title=\"Adidas Sneakers\"\u003eAdidas sneakers\u003c\/a\u003e and \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/new-balance\" title=\"New Balance Sneakers\"\u003eNew Balance sneakers\u003c\/a\u003e. You can find the entire selection of \u003ca title=\"Sneakers\" href=\"https:\/\/butler-loftet.dk\/collections\/sneakers\"\u003esneakers\u003c\/a\u003e here. At BUTLER LOFTET we negotiate boats \u003ca title=\"Sneakers Men\" href=\"https:\/\/butler-loftet.dk\/collections\/sneakers-herre\"\u003eMen sneakers\u003c\/a\u003e and \u003ca title=\"Sneakers Women\" href=\"https:\/\/butler-loftet.dk\/collections\/sneakers-dame\"\u003eWomen sneakers\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you lack tips and tricks on how to maintain your Asics sneakers, you can benefit from reading our prepared guide; \u003ca href=\"https:\/\/butler-loftet.dk\/pages\/sadan-plejer-du-dine-sneakers\"\u003eHow to care for your sneakers\u003c\/a\u003e here. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"10392519-gel-quantum-360-viii-digitune-illuminate-yellow-black","title":"GEL-QUANTUM 360 VIII DIGITUNE - Illuminate Yellow\/Black","description":"\u003cp\u003eGEL-QUANTUM 360 VIII DIGITUNE is a multicolored unisex sneaker in the Illuminate Yellow, black, and purple color combination. This low-top model is designed for an urban everyday style and features contrast details and the classic Asics logo. The shoe has a round toe and lace-up closure to ensure the fit, while the upper is designed with a mesh-like look combined with a sole featuring visible gel elements.\u003c\/p\u003e","brand":"Asics","offers":[{"title":"37","offer_id":48427684430166,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_37","price":1125.0,"currency_code":"DKK","in_stock":true},{"title":"37,5","offer_id":48427684462934,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_37,5","price":1125.0,"currency_code":"DKK","in_stock":true},{"title":"38","offer_id":48427684495702,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_38","price":1125.0,"currency_code":"DKK","in_stock":true},{"title":"39","offer_id":48427684528470,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_39","price":1125.0,"currency_code":"DKK","in_stock":false},{"title":"39,5","offer_id":48427684561238,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_39,5","price":1125.0,"currency_code":"DKK","in_stock":true},{"title":"40","offer_id":48427684626774,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_40","price":1125.0,"currency_code":"DKK","in_stock":true},{"title":"40,5","offer_id":48427684659542,"sku":"358_1203A472-750_ILLUMINATEYELLOW\/BLACK_40,5","price":1125.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/files\/GEL-QUANTUM-360-VIII-DIGITUNE-Illuminate-YellowBlack-Asics.jpg?v=1744513118"},{"product_id":"10889203-gel-kinetic-fluent-glacier-grey-steel-grey","title":"GEL-KINETIC FLUENT - Glacier Grey\/Steel Grey","description":"\u003cp\u003eThe Asics GEL-KINETIC FLUENT in the colors Glacier Grey and Steel Grey is a low-top sneaker with a round toe and lace-up closure. This sneaker is unisex and is constructed with FF BLAST PLUS ECO cushioning and Scutoid GEL technology to ensure responsive cushioning. The design consists of mesh-like textiles and overlays in a metallic look, detailed with a logo and contrast details in grey, silver, and yellow shades.\u003c\/p\u003e","brand":"Asics","offers":[{"title":"37,5","offer_id":49663711117654,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_37,5","price":960.0,"currency_code":"DKK","in_stock":false},{"title":"41,5","offer_id":49681588584790,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_41,5","price":960.0,"currency_code":"DKK","in_stock":true},{"title":"38","offer_id":49663711150422,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_38","price":960.0,"currency_code":"DKK","in_stock":false},{"title":"39","offer_id":49663711183190,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_39","price":960.0,"currency_code":"DKK","in_stock":false},{"title":"39,5","offer_id":49663711215958,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_39,5","price":960.0,"currency_code":"DKK","in_stock":false},{"title":"40","offer_id":49663711248726,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_40","price":960.0,"currency_code":"DKK","in_stock":false},{"title":"40,5","offer_id":49663711281494,"sku":"358_1203A591-020_GLACIERGREY\/STEELGREY_40,5","price":960.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/files\/GEL-KINETIC-FLUENT-Glacier-GreySteel-Grey-Asics.jpg?v=1743839359"},{"product_id":"10902873-jog-100s-black-pure-silver","title":"JOG 100S - Black\/Pure Silver","description":"\u003cp\u003eThe Asics JOG 100S is a low-top sneaker in a unisex design for everyday wear and sports. The model is finished in black with silver contrast details and features a round toe and flat heel. The shoe is constructed with one-piece EVA foam and has an Ortholite insole that provides support during use. The upper has a mesh-like appearance with visible logos and fastens with laces, ensuring an adjustable fit.\u003c\/p\u003e","brand":"Asics","offers":[{"title":"36","offer_id":49681829724502,"sku":"358_1203A741-001_BLACK\/PURESILVER_36","price":625.0,"currency_code":"DKK","in_stock":true},{"title":"37","offer_id":49681829757270,"sku":"358_1203A741-001_BLACK\/PURESILVER_37","price":625.0,"currency_code":"DKK","in_stock":true},{"title":"37,5","offer_id":49681829790038,"sku":"358_1203A741-001_BLACK\/PURESILVER_37,5","price":625.0,"currency_code":"DKK","in_stock":true},{"title":"38","offer_id":49681829822806,"sku":"358_1203A741-001_BLACK\/PURESILVER_38","price":625.0,"currency_code":"DKK","in_stock":true},{"title":"39","offer_id":49681829855574,"sku":"358_1203A741-001_BLACK\/PURESILVER_39","price":625.0,"currency_code":"DKK","in_stock":false},{"title":"39,5","offer_id":49681829888342,"sku":"358_1203A741-001_BLACK\/PURESILVER_39,5","price":625.0,"currency_code":"DKK","in_stock":true},{"title":"40","offer_id":49681829921110,"sku":"358_1203A741-001_BLACK\/PURESILVER_40","price":625.0,"currency_code":"DKK","in_stock":false},{"title":"40,5","offer_id":49681829953878,"sku":"358_1203A741-001_BLACK\/PURESILVER_40,5","price":625.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/files\/JOG-100S-BlackPure-Silver-Asics.jpg?v=1744335003"},{"product_id":"11407994-gel-nyc-graphite-grey-black","title":"GEL-NYC - Graphite Grey\/Black","description":"\u003cp\u003eAsics GEL-NYC is a low-top sneaker in a Graphite Grey and black colorway, designed with a round toe and lace-up closure for an adjustable fit. The upper features a mesh-like look with suede-like overlays and is detailed with embroidery, contrasts, and a visible logo. The shoe is constructed with a flat and textured sole, contributing to a modern and sporty look for everyday wear. This product is unisex.\u003c\/p\u003e","brand":"Asics","offers":[{"title":"40,5","offer_id":50768160293206,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_40,5","price":1250.0,"currency_code":"DKK","in_stock":false},{"title":"41,5","offer_id":50768160325974,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_41,5","price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"42","offer_id":50768160358742,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_42","price":1250.0,"currency_code":"DKK","in_stock":false},{"title":"42,5","offer_id":50768160391510,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_42,5","price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"43,5","offer_id":50768160424278,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_43,5","price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"44","offer_id":50768160457046,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_44","price":1250.0,"currency_code":"DKK","in_stock":false},{"title":"44,5","offer_id":50768160489814,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_44,5","price":1250.0,"currency_code":"DKK","in_stock":true},{"title":"45","offer_id":50768160522582,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_45","price":1250.0,"currency_code":"DKK","in_stock":false},{"title":"46","offer_id":50768160555350,"sku":"358_1201A789-020_GRAPHITEGREY\/BLACK_46","price":1250.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/files\/GEL-NYC-Graphite-GreyBlack-Asics.jpg?v=1763583815"},{"product_id":"11481547-gel-nunobiki-cosmos-pure-silver","title":"GEL-NUNOBIKI - Cosmos\/Pure Silver","description":"\u003cp\u003eThe GEL-NUNOBIKI from Asics in the color Cosmos\/Pure Silver is a low-top sneaker with a round toe suitable for everyday use. The shoe is designed in a pink color with gray contrast details and features a solid pattern including both embroidery and a subtle logo. 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