{"title":"Eton - Men","description":"\u003cp\u003eEton started in 1928 and primarily makes cotton shirts for men. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIt is in the brand's DNA to constantly innovate and improve qualities and fits. %%% \u003cmeta charset=\"utf-8\"\u003eThey managed to prove exactly that back in 1992, when the Eton Etastar model, which was the world's first anti-wrinkle shirt in 100% cotton, was presented with great success. Dive into Eton's exclusive universe and find your next favorite shirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eEton - An exclusive universe\u003c\/h2\u003e\n\u003cp\u003eThe Eton brand, as we know it today, started back in 1928 in Sweden under the name Syfabriken Special. At first, the Petterson couple mainly made bespoke dresses for friends and family, but gradually this changed to mainly making men's shirts. As the company grew, the family was constantly on the lookout for the best materials for their shirts. On a visit to the English town of Eton, they found the perfect material, which helped to name the original Eton shirt.\u003c\/p\u003e\n\u003cp\u003eToday, they manage to stay one step ahead of the men's shirt industry, constantly improving in terms of material and fit. Common to all shirts from Eton is that they are produced in cotton without additives.\u003c\/p\u003e\n\u003ch2\u003eEton shirt and tie keep the classic and modern style\u003c\/h2\u003e\n\u003cp\u003eHigh comfort and refined details are two key words associated with the Eton brand, and especially when it comes to theirs \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/skjorter-herre\"\u003emen's shirts\u003c\/a\u003e. At Eton you will find both the classic and timeless design as well as the more modern shirts with prints. Therefore, the different styles are categorized under Collection Fabric, Green Line Fabric and Evening Fabric respectively.\u003c\/p\u003e\n\u003ch3\u003eEton Shirts from Collection Fabric\u003c\/h3\u003e\n\u003cp\u003eUnder the first-mentioned category, you will find classic shirts in basic colors and the fits slim, classic fit and super slim. Below, there is particular focus on the different collars that define the shirt's expression, the most popular being button down, high cut, extreme cut away and cut away collar.\u003c\/p\u003e\n\u003ch3\u003eEton shirts from Green Line Fabric\u003c\/h3\u003e\n\u003cp\u003eThe Green Fabric category is much more expressive and experimental with beautiful prints, stripes and patterns that give a playful expression to your outfit. The shirts in the category can be worn unbuttoned and have a casual look that attracts attention in the office or at events. The fits contemporary and slim fit are often seen in this particular line. Contemporary fit has a modern look and a slightly slanted waist.\u003c\/p\u003e\n\u003ch3\u003eEton shirts from Evening Fabric\u003c\/h3\u003e\n\u003cp\u003eThe last category, Evening Fabric, reflects the slightly finer events, where pointed pin and evening cut away collars dominate with their very special expression when combined with a suit and just the right \u003ca href=\"https:\/\/butler-loftet.dk\/collections\/slips\"\u003etie\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe exclusive shirt from Eton requires the right care\u003c\/h2\u003e\n\u003cp\u003eThe quality of a men's shirt from Eton is one of the best you will find on the market and it is a testament to a very special craftsmanship. Therefore, it is extremely important that you know how to maintain your shirt.\u003c\/p\u003e\n\u003cp\u003eRemember to follow the correct washing instructions for each shirt model. It can vary depending on the material, but the shirt must always be turned inside out when you wash it. The best thing would actually be to wash it on a gentle cycle before it is hung to dry on a hanger. Here it benefits from you slightly stretching the sleeves, collar and front so that it returns to its original fit.\u003c\/p\u003e\n\u003cp\u003eIf you prefer a freshly ironed shirt, this must also be done inside out, and you must follow the individual press folds without too much heat on the iron.\u003c\/p\u003e\n\u003ch3\u003eQuestions about your next shirt? \u003c\/h3\u003e\n\u003cp\u003eOur team is always ready to help you with any questions or needs regarding your next Eton purchase. \u003ca href=\"https:\/\/butler-loftet.dk\/pages\/kontakt\"\u003eContact us\u003c\/a\u003e on \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"mailto:SUPPORT@BUTLER-loftet.dk\"\u003eSUPPORT@BUTLER-LOFTET.dk\u003c\/a\u003e or on our phone number \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"tel:+4596315050\"\u003e+45 96 31 50 50\u003c\/a\u003e for personal assistance. We also offer fast and reliable shipping so you can enjoy your purchases as soon as possible.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e","products":[{"product_id":"7438062-superslim-signature-twill-white","title":"Superslim - Signature Twill - White","description":"A white or blue shirt is a classic element in the wardrobe that can be used with almost anything. There are shirts for every taste and style and it's certainly not just for the businessman in the suit. Shirts are available in many colors, with short or long sleeves, with beautiful patterns or simpler ones and in many different delicious qualities. Superslim - Signature Twill - White from Eton is a really nice shirt that you can dress up or down. Wear it closed for a party or work or wear it open with a white t-shirt underneath for a more effortless look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eShirts\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e Eton is a Swedish brand that was started way back in 1928. In 1992, Eton created the world's first anti-wrinkle shirt in 100% cotton. Eton is a brand that constantly manages to improve qualities, fit and design. Common to all shirts from Eton is that they are produced in cotton without additives.","brand":"Eton","offers":[{"title":"37","offer_id":42861932544230,"sku":"83_30008881100_WHITE_37","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"38","offer_id":42827212816614,"sku":"83_30008881100_WHITE_38","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"39","offer_id":42827212849382,"sku":"83_30008881100_WHITE_39","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"40","offer_id":42827212882150,"sku":"83_30008881100_WHITE_40","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"41","offer_id":42827212914918,"sku":"83_30008881100_WHITE_41","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"42","offer_id":42827212947686,"sku":"83_30008881100_WHITE_42","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"43","offer_id":42827212980454,"sku":"83_30008881100_WHITE_43","price":910.0,"currency_code":"DKK","in_stock":false},{"title":"44","offer_id":42827213013222,"sku":"83_30008881100_WHITE_44","price":910.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/files\/Superslim-Signature-Twill-White-Eton.jpg?v=1744488184"},{"product_id":"7437770-slim-twill-tuxedo-white","title":"Slim - Twill Tuxedo - White","description":"For many, a shirt is one of the most important items in a man's wardrobe. There are shirts for every taste and style and it's certainly not just for the businessman in the suit. Shirts are available in many colors, with short or long sleeves, with beautiful patterns or simpler ones and in many different delicious qualities. Slim - Twill Tuxedo - White from Eton is a really nice shirt that you can dress up or down. Wear it closed for a party or work or wear it open with a white t-shirt underneath for a more relaxed look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eShirts\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e Eton is a Swedish brand that was established way back in 1928. In 1992, Eton created the world's first anti-wrinkle shirt in 100% cotton. Eton is a brand that constantly manages to improve qualities, fit and design. Common to all shirts from Eton is that they are produced in cotton without additives.","brand":"Eton","offers":[{"title":"38","offer_id":42827280711910,"sku":"83_30007051800_WHITE_38","price":1500.0,"currency_code":"DKK","in_stock":false},{"title":"39","offer_id":42827280744678,"sku":"83_30007051800_WHITE_39","price":1500.0,"currency_code":"DKK","in_stock":true},{"title":"40","offer_id":42827280777446,"sku":"83_30007051800_WHITE_40","price":1500.0,"currency_code":"DKK","in_stock":false},{"title":"41","offer_id":42827280810214,"sku":"83_30007051800_WHITE_41","price":1500.0,"currency_code":"DKK","in_stock":false},{"title":"42","offer_id":42827280842982,"sku":"83_30007051800_WHITE_42","price":1500.0,"currency_code":"DKK","in_stock":false},{"title":"43","offer_id":42827280875750,"sku":"83_30007051800_WHITE_43","price":1500.0,"currency_code":"DKK","in_stock":false},{"title":"44","offer_id":42827280908518,"sku":"83_30007051800_WHITE_44","price":1500.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/products\/Slim-Twill-Tuxedo-White-Eton.jpg?v=1744488565"},{"product_id":"7437771-slim-twill-tuxedo-creme","title":"Slim - Twill Tuxedo - Creme","description":"A white or blue shirt is a classic element in the wardrobe that can be used with almost anything. There are shirts for every taste and style and it's certainly not just for the businessman in the suit. Shirts are available in many colors, with short or long sleeves, with beautiful patterns or simpler ones and in many different delicious qualities. Slim - Twill Tuxedo - Cream from Eton is a really nice shirt that you can dress up or down. Wear it closed for a party or work or wear it open with a white t-shirt underneath for a more casual look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eShirts\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e The Eton brand started back in 1928 in Sweden. In 1992, Eton created the world's first anti-wrinkle shirt in 100% cotton. Eton is a brand that constantly manages to improve qualities, fit and design. Common to all shirts from Eton is that they are produced in cotton without additives.","brand":"Eton","offers":[{"title":"38","offer_id":42827281727718,"sku":"83_30007051832_CREME_38","price":900.0,"currency_code":"DKK","in_stock":true},{"title":"39","offer_id":42827281760486,"sku":"83_30007051832_CREME_39","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"40","offer_id":42827281793254,"sku":"83_30007051832_CREME_40","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"41","offer_id":42827281826022,"sku":"83_30007051832_CREME_41","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"42","offer_id":42827281858790,"sku":"83_30007051832_CREME_42","price":900.0,"currency_code":"DKK","in_stock":false},{"title":"43","offer_id":42827281891558,"sku":"83_30007051832_CREME_43","price":900.0,"currency_code":"DKK","in_stock":true},{"title":"44","offer_id":42827281924326,"sku":"83_30007051832_CREME_44","price":900.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/products\/Slim-Twill-Tuxedo-Creme-Eton.jpg?v=1744488590"},{"product_id":"7432862-contemporary-signature-twill-hvid","title":"Contemporary-Signature Twill - Hvid","description":"For many, a shirt is one of the most important items in a man's wardrobe. There are shirts for every taste and style and it's certainly not just for the businessman in the suit. Shirts are available in many colors, with short or long sleeves, with beautiful patterns or simpler ones and in many different delicious qualities. Contemporary-Signature Twill - White from Eton is a really nice shirt that you can dress up or down. Wear it closed for a party or work or wear it open with a white t-shirt underneath for a more casual look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eShirts\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e Eton is a Swedish brand that was established way back in 1928. It is in the brand's DNA to constantly innovate and improve qualities and fit. They managed to prove exactly that back in 1992, when the Eton Etastar model, which was the world's first anti-wrinkle shirt in 100% cotton, was presented with great success. Common to all shirts from Eton is that they are produced in cotton without additives.","brand":"Eton","offers":[{"title":"39","offer_id":42828380438758,"sku":"83_30007931100_HVID_39","price":1040.0,"currency_code":"DKK","in_stock":false},{"title":"40","offer_id":42828380471526,"sku":"83_30007931100_HVID_40","price":1040.0,"currency_code":"DKK","in_stock":false},{"title":"41","offer_id":42828380504294,"sku":"83_30007931100_HVID_41","price":1040.0,"currency_code":"DKK","in_stock":true},{"title":"42","offer_id":42828380537062,"sku":"83_30007931100_HVID_42","price":1040.0,"currency_code":"DKK","in_stock":false},{"title":"43","offer_id":42828380569830,"sku":"83_30007931100_HVID_43","price":1040.0,"currency_code":"DKK","in_stock":false},{"title":"44","offer_id":42828380602598,"sku":"83_30007931100_HVID_44","price":1040.0,"currency_code":"DKK","in_stock":false},{"title":"45","offer_id":42828380635366,"sku":"83_30007931100_HVID_45","price":1040.0,"currency_code":"DKK","in_stock":false},{"title":"46","offer_id":42828380668134,"sku":"83_30007931100_HVID_46","price":1040.0,"currency_code":"DKK","in_stock":true},{"title":"47","offer_id":42828380700902,"sku":"83_30007931100_HVID_47","price":1040.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/products\/Contemporary-Signature-Twill-Hvid-Eton.jpg?v=1744359038"},{"product_id":"7431401-a00033253-dark-blue","title":"A00033253 - Dark Blue","description":"Accessories are indispensable for putting a unique touch on your look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eAccessories\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e The Eton brand started back in 1928 in Sweden. In 1992, Eton created the world's first anti-wrinkle shirt in 100% cotton. Eton is a brand that constantly manages to improve qualities, fit and design. Common to all shirts from Eton is that they are produced in cotton without additives.","brand":"Eton","offers":[{"title":"One Size","offer_id":42828860948710,"sku":"83_A00033253_DARKBLUE_OneSize","price":300.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/products\/A00033253-Dark-Blue-Eton.jpg?v=1743799724"},{"product_id":"7613991-slim-wrinkle-free-button-down-blue","title":"Slim Wrinkle Free Button Down - Blue","description":"For many, a shirt is one of the most important items in a man's wardrobe. There are shirts for every taste and style and it's certainly not just for the businessman in the suit. Shirts are available in many colors, with short or long sleeves, with beautiful patterns or simpler ones and in many different delicious qualities. Slim Wrinkle Free Button Down - Blue from Eton is a really nice shirt that you can dress up or down. Wear it closed for a party or work or wear it open with a white t-shirt underneath for a more simple look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eShirts\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e The Eton brand started back in 1928 in Sweden. It is in the brand's DNA to constantly innovate and improve qualities and fit. They managed to prove exactly that back in 1992, when the Eton Etastar model, which was the world's first anti-wrinkle shirt in 100% cotton, was presented with great success. 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Its understated pattern and clean color add a sophisticated touch that goes perfectly with any shirt and suit.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"80","offer_id":43622536675558,"sku":"83_A000336021180_White_80","price":750.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1560\/1894\/products\/Tie-White-Eton.jpg?v=1674527314"},{"product_id":"8583035-umbrella-print-poplin-slim-shirt-light-blue","title":"Umbrella Print Poplin Slim Shirt - Light Blue","description":"A white or blue shirt is a classic element in the wardrobe that can be used with almost anything. There are shirts for every taste and style and it's certainly not just for the businessman in the suit. Shirts are available in many colors, with short or long sleeves, with beautiful patterns or simpler ones and in many different delicious qualities. The Umbrella Print Poplin Slim Shirt - Light Blue from Eton is a really nice shirt that you can dress up or down. Wear it closed for a party or work or wear it open with a white t-shirt underneath for a more casual look. \u003cul\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003cb\u003eShirts\u003c\/b\u003e\u003cb\u003e  from \u003c\/b\u003e\u003cb\u003eEton\u003c\/b\u003e \u003cbr\u003e The Eton brand started back in 1928 in Sweden. It is in the brand's DNA to constantly innovate and improve qualities and fit. They managed to prove exactly that back in 1992, when the Eton Etastar model, which was the world's first anti-wrinkle shirt in 100% cotton, was presented with great success. 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