The signature ASICS sneakers: Loved all over the world
The Japanese brand first saw the light of day already in 1949, when Kihachiro Onitsuka founded the brand in his home in the Japanese city of Kobe. Back then, the brand was called Onitsuka Co., Ltd and produced basketball shoes. In 1977, the brand changed its name to ASICS, and since then the story has really taken off. Today, ASICS is the world's biggest running brand, and it goes hand in hand perfectly with the brand's name. ASICS is an abbreviation for the Latin saying Anima Sana In Corpore Sano, which loosely translated into Danish means "a healthy soul in a healthy body".
Kihachiro Onitsuka had a great dream and passion to infiltrate the youth with a healthy and active lifestyle and thus enable them to contribute to society and the world. The active element is therefore a cornerstone of ASICS' DNA. It was also the legendary and famous basketball shoe “The OK Basketball Shoe,” which was the brand's very first product and the start of the brand's long journey, and to this day ASICS still designs shoes for the popular American sport.
Today, ASICS is a recognized brand that many sneaker lovers all over the world swear by, and this is connected, among other things, to the high quality of the shoes. All ASICS shoes are of high quality and have a high durability, and this is because they are designed with a solid starting point in the classic models of running shoes that ASICS stands behind. Find boats ASICS sneakers for women and ASICS sneakers for men by BUTLER LOFTET.
Spot ASICS shoes in the street scene
Why change something that works? You don't do that at ASICS, and therefore you also know what to expect when you click a pair of shoes from ASICS home. The shoes are characterized, for example, by the characteristic striped signature on the side of the shoe, which takes the form of an abstract A.
In the same way, the shoes are designed based on the foundation known from the classic running shoes, and therefore both quality and comfort are always top notch. This means that ASICS is not only a cool and trendy choice, but also a comfortable and practical choice. Not all brands succeed in being both practical and trendy like ASICS, and this is another perfect indicator of the brand's success.
At ASICS, they design shoes for both men and women, and in the vast majority of cases they are unisex models.
How to style sneakers from ASICS
If you own a pair of sneakers from ASICS, there is a high guarantee that they will not sit in the closet for very long and collect dust, because you can use your ASICS sneakers in virtually every imaginable context. The shoes are sporty, trendy and comfortable at the same time, which is why they are always a good choice, no matter what you need to do.
For example, style your ASICS sneakers with a pair of trendy tights, a chunky Knitwear and a net or shopper. If you want to spice up the look a little extra and give it more sporty vibes, you can throw a sports cap on top and possibly style your tights with a pair of high-fitting sports socks. Add some jewelry to cultivate the feminine counterpoint.
You can also style your ASICS sneakers with a pair of denim jeans and a feminine sleeveless top. The sporty sneakers will contrast with the feminine top, and if you want to tone down the look a little or keep a little extra warmth, you can throw on an overshirt, a denim jacket or another light jacket as an outer layer.
You can also style your sneakers from ASICS for a party or a night out. Take your favorite miniskirt out of the closet and style it with a pair of tights, either with or without a pattern. At the top, you can wear a cropped top, an oversized tee or a top, and then you can turn it up a little extra for jewelery and make-up. Bold red lips, for example, could stand in bold contrast to the sporty shoes.
How are ASICS sneakers sized?
We have learned that ASICS sneakers run small in size. So if you are between 2 sizes, we would always recommend that you choose the larger one. A sneaker must fit perfectly on the foot. So if it feels like your feet are tight, or the shoe is chafing, you will never be happy with your new shoes. Therefore, it is important to choose the right size.
Are ASICS wide? Overall, we would say that ASICS are completely normal - neither narrow nor wide. Everything depends of course on what your foot is like, but an ASICS shoe will fit the usual foot. That is why ASICS sneakers are as popular as they are. It is an effortless shoe, where the cool design fits perfectly with wonderful comfort.
How to care for your ASICS sneakers
As with all sneakers, it's a good idea to take good care of them so you can use them season after season. The advantage of sneaks from the Japanese brand is that they are timeless classics that never really go out of fashion, and which you can therefore use year after year - if you take care of them properly.
Make sure to clean your sneaks regularly. You can do this by wiping them over with a slightly damp cloth, while you should also clean them more thoroughly at regular intervals. Here you can use a brush for sneaks and a cleaning kit. Never throw your sneakers in the washing machine, as they can lose their shape and color, while the shoe's adhesives can also risk coming apart.
Also, make sure your ASICS shoes are completely dry before you pack them up or put them in the closet, as moisture can damage the shoes and result in bad odors, mold or fungus.
ASICS: A logo with symbolism
There are very few things, if any, that are left to chance when it comes to ASICS. This applies to both design and quality, but of course also the brand's logo. The brand's logo takes shape as an iconic emblem with a round and almost J-shaped shape. The logo was designed by Herb Lubalin in 1977, when the brand changed its name from Onitsuka Co., Ltd to ASICS, and there is a special symbolism attached to it.
The logo must represent a sports field and a disc at the same time, while it must also symbolize the growth and progress a person experiences when they are engaged in sports and an active lifestyle. The great passion for and dedication to sport and the active lifestyle thus permeates the Japanese brand from the inside out.
Choose from the many ASICS models
Which ASICS shoe should I choose? ASICS are recognized running shoes, but in recent years have become equally popular for their cool design and have become part of the street fashion scene. Therefore, the answer depends on what you will use the shoe for.
AtBUTLER LOFTET you will find the most popular ASICS models. Find e.g. Gel Kayanoseries, Gel 1130series, EX90-the models and Japan Sseries. All models live up to ASICS' high standards in terms of high comfort and cool design.
What is the difference between ASICS shoes? you might be thinking. The obvious answer is of course that the design varies in relation to the model. The Gel Kayano series has the typical running shoe features when you just look at the shoe. Japan S-series, on the other hand, brings to mind the classic basketball shoe. Both models hold their own in the sports world, but with very different expressions. So which shoe you choose depends on which look you like best. All ASICS shoes are very comfortable, so you will never compromise on comfort.
ASICS sneakers are known for being small in size, we therefore recommend that you go up a half to a full size. If in doubt, take a look at ours size guide for ASICS sneakers. You are also more than welcome to contact us customer service, if you have questions about a product, questions about your order, or something else entirely.
Didn't find what you were looking for? Dive into the selection of sneakers from the popular brands at BUTLER LOFTET; Salomon sneakers, Adidas sneakers and New Balance sneakers. You can find the entire selection of sneakers here. At BUTLER LOFTET we negotiate boats Men sneakers and Women sneakers.
If you lack tips and tricks on how to maintain your Asics sneakers, you can benefit from reading our prepared guide; How to care for your sneakers here.