Before baseball was declared passé, and before the word "fitted" became commonplace, one family began a journey that would revolutionize and redefine the headwear industry.
New Era first saw the light of day in 1920 as a product of the lifelong dream of German immigrant Ehrhardt Koch. Over time, they have grown out of the small quarters in Buffalo, New York, and have manifested as the streetwear icon we know today. New Era has naturally settled into the spirit of the times, where street and activewear are no longer a subgenre but an implemented part of mainstream culture.
