Eton started in 1928 and primarily makes cotton shirts for men. It is in the brand's DNA to constantly innovate and improve qualities and fits.
Eton - An exclusive universe
The Eton brand, as we know it today, started back in 1928 in Sweden under the name Syfabriken Special. At first, the Petterson couple mainly made bespoke dresses for friends and family, but gradually this changed to mainly making men's shirts. As the company grew, the family was constantly on the lookout for the best materials for their shirts. On a visit to the English town of Eton, they found the perfect material, which helped to name the original Eton shirt.
Today, they manage to stay one step ahead of the men's shirt industry, constantly improving in terms of material and fit. Common to all shirts from Eton is that they are produced in cotton without additives.
Eton shirt and tie keep the classic and modern style
High comfort and refined details are two key words associated with the Eton brand, and especially when it comes to theirs men's shirts. At Eton you will find both the classic and timeless design as well as the more modern shirts with prints. Therefore, the different styles are categorized under Collection Fabric, Green Line Fabric and Evening Fabric respectively.
Eton Shirts from Collection Fabric
Under the first-mentioned category, you will find classic shirts in basic colors and the fits slim, classic fit and super slim. Below, there is particular focus on the different collars that define the shirt's expression, the most popular being button down, high cut, extreme cut away and cut away collar.
Eton shirts from Green Line Fabric
The Green Fabric category is much more expressive and experimental with beautiful prints, stripes and patterns that give a playful expression to your outfit. The shirts in the category can be worn unbuttoned and have a casual look that attracts attention in the office or at events. The fits contemporary and slim fit are often seen in this particular line. Contemporary fit has a modern look and a slightly slanted waist.
Eton shirts from Evening Fabric
The last category, Evening Fabric, reflects the slightly finer events, where pointed pin and evening cut away collars dominate with their very special expression when combined with a suit and just the right tie.
The exclusive shirt from Eton requires the right care
The quality of a men's shirt from Eton is one of the best you will find on the market and it is a testament to a very special craftsmanship. Therefore, it is extremely important that you know how to maintain your shirt.
Remember to follow the correct washing instructions for each shirt model. It can vary depending on the material, but the shirt must always be turned inside out when you wash it. The best thing would actually be to wash it on a gentle cycle before it is hung to dry on a hanger. Here it benefits from you slightly stretching the sleeves, collar and front so that it returns to its original fit.
If you prefer a freshly ironed shirt, this must also be done inside out, and you must follow the individual press folds without too much heat on the iron.
Questions about your next shirt?
Our team is always ready to help you with any questions or needs regarding your next Eton purchase. Contact us on SUPPORT@BUTLER-LOFTET.dk or on our phone number +45 96 31 50 50 for personal assistance. We also offer fast and reliable shipping so you can enjoy your purchases as soon as possible.